A double-exposure crowd of human figures forming a warm blue-to-red waveform

Vernacular Labs

Using AI to understand real people.

What we do

AI voice agents that have real conversations — not surveys.

We build AI voice agents that call people on the phone and have real conversations — not surveys, not chatbots. These thousands of in-depth interviews feed into multilevel regression and poststratification (MRP) models that produce granular, representative estimates of what communities think and why.

How it works →

A four-panel grid of diverse people taking phone calls in different everyday settings

A family outside their home in an everyday moment

Why it matters

Real understanding begins with conversation.

In a divided world, traditional tools miss the nuance, emotion, and context behind what people believe. We use AI to listen at scale, with humility and care, turning voices into insight that reflects the full complexity of our communities.

Our mission →

Who we are

Built by researchers who have been doing this work for years.

Our team brings together doctoral-level expertise in statistical modeling, years of experience building national-scale political data infrastructure, and deep roots in Democratic campaigns and committees at every level.

Meet the team →

Get in touch

Working on 2026 or 2028?Let’s talk.

We’re running pilot projects with mission-aligned partners ahead of a broader launch. If you’re working on 2026 or 2028 and want to understand your electorate differently, we want to hear from you.